United States Measurement System

Challenge: Bring a global community of measurement standards researchers, stakeholders and end-users together to identify measurement needs, create and share solutions, and foster collaborative innovation.

Results: Launched the first ever public blog and web2.0-based website for NIST, while navigating steep organizational learning curve and IT security concerns. Currently building out interactive discussion forums, interactive measurement need and solution databases, and e-learning tools. Also addressing branding, external communications, and traffic-building strategies.

Services Provided: Strategic communications planning; leadership and team coaching; stakeholder communications; change management strategies; web2.0 strategy and content; brand strategy development